How the U.S. Engages the World with Social Media (Social Blade)
45 views · Published 24 May 2010 · 6:19 · Indexed 20 September 2026
Channel: Social Blade · 2010 · Education
People and businesses have been utilizing social media for quite a some time; As of late the US State Department was turned onto this not-so-recent trend. Bill Mays (not to be confused with beloved pitchman Billy Mays, RIP), is spearheading the State Departments fledgling public relations effort. Mashable blogger Greg Ferenstein explained how this effort is the start of a new era of US public relations as it relates to diplomacy; he believes the culmination of the US State Departments effort is the modern way by which the US can bridge the last three feet between them and citizens and officials in other countries. The last three feet is final gap which occurs during international exchange which can only be bridged by personal connection; social media is helping the US State Department bridge that gap. But, just because theyve reached this point in the development of their political and diplomatic culture doesnt mean everything is perfect. The US State Department may have a finely built Drupal blog and Twitter account, but it has yet to be seen how engaged they can really be in the 2-way conversation that these social media platforms provide. Its no doubt encouraging that the US government is starting to integrate these powerful mediums into their policies, but only time will tell how effective the US State Departments efforts will be in the scheme of global relations and diplomacy. Full Show Notes: http://socialblade.com/show/2010/05/21/not-your-business-as-usual-with-zaibatsu-bieber-episode-41/
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