How To Use Retargeting Ads to Increase Brand Awareness and Drive Sales

827 views · Published 21 March 2018 · 34:02 · Indexed 27 September 2026

Channel: Marketing 360 · 2018 · Howto & Style

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Why is Retargeting Important?
Think of retargeting as sales persistence.

Any good salesperson knows that you usually don’t get prospects on one touch.  It takes follow-up and persistence to build brand awareness, persuade people and catch them when they’re ready to make a buying decision.

In digital marketing, we often see campaigns that take 20 or more touches to close the deal. Used strategically, retargeting campaigns can increase brand awareness, brand loyalty, sales, and repeat customers!

Marketing 360® will also be providing a Q&A portion to allow our viewers to get their answers to their most important questions.
You can also access the Slide Deck presentation here: www.m360.us/a4b5

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