Look Who it Was Random video

Gender Reveal | Ana Paula Passarelli | TEDxBlumenauWomen

4,332 views · Published 28 November 2017 · 17:28 · Indexed 23 September 2026

Channel: TEDx Talks · 2017 · Nonprofits & Activism

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Gender Reveal Baby Shower has been the way that pregnant women tells to friends and other members of family how is the baby's gender. Normally, this "party" has a simple way to do this: using blue and pink. Blue for boys and pink for girls. 
But, this way is really the better way to talk about gender?
In this presentation, Ana Paula Passarelli is talking about how we thinking about gender in a "stereotype  way", even when babys aren't here yet. She explains how Advertising has reinforced gender stereotypes over the years in Brazil and how we can change this "stereotype way" to think about gender.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx Ana Paula Passarelli has been working to create connections between brands and consumers with branded content strategy, co-creation with content creators in retail, fashion industry, beauty brands, technology companies and consumer goods. In her Master study, she researched about gender stereotypes at brands communication and how advertising has reinforced these stereotypes over the years. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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