Archive: Igniting Loyalty: The Passion of Fans in the Northwest

27 views · Published 22 November 2013 · 55:33 · Indexed 1 November 2026

Channel: UW Video · 2013 · Education

Watch on YouTube

The Pacific Northwest's community-centric approach to doing business means that its citizens' enthusiasm for a person, product or project can be readily transformed into a more enduring relationship. Can local institutions use new media outlets to ignite passionate loyalty amount their "fan-base" of viewers, listeners, customers or members? Is there a secret sauce that's readily available to other like-minded organizations?
The University of Washington is committed to ensuring digital accessibility in our services, programs, and activities. If you encounter accessibility barriers using videos found on this channel, please contact UW Video at uwvideo [at] uw [dot] edu.

More from this channel