Adidas Drops NBA Jersey Deal in Strategy Shift
2,296 views · Published 17 March 2015 · 3:18 · Indexed 26 September 2026
Channel: Bloomberg Originals · 2015 · News & Politics
March 17 -- Adidas has announced it is stepping away from its 11-year agreement to provide jerseys to the NBA when the current contract expires. Bloomberg Intelligence’s Chen Grazutis examines the company’s strategy and looks at which apparel maker may fill the void with the league. He speaks on “In The Loop.” --Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
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