What's the best way to get an email message to convert?
52 views · Published 14 November 2012 · 2:00 · Indexed 19 October 2026
Channel: Rocky Tapscott · 2012 · Howto & Style
Many people completely miss the point of email marketing by working each message too hard. Here's what to do instead of wasting time with a single message. The best way to get your email messages to convert is to use email sequences instead of simply sending a single email and hoping for the best. Each sequence is strategically designed to form part of a larger campaign, and every campaign only ever has ONE goal. By trying to get your messages to do more than one thing, you dilute the power of each message, confuse your reader, and in most cases completely waste your time. The secret is to decide on what single outcome you want your campaign to achieve, create a sequence with that single minded goal, and send your messages out in the pre-planned order. Get in touch here https://localwebsolutions.com and let me know if you'd like more info
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