Digital print can give exceptional marketing possibilities
383 views · Published 10 June 2011 · 6:48 · Indexed 27 September 2026
Channel: Alan Heath · 2011 · Science & Technology
twitter : @ceepackaging http://www.ceepackaging.com https://www.facebook.com/pages/CEE-Packaging/135108923181666 https://www.facebook.com/pages/Alan-Heaths-History-Page/173472422695696 Alon Bar Sheny of Hewlett Packard owned company Indigo explains how digital printing for packaging can lead to numerous new marketing possibilities. Interestingly enough, Alon comments that use of digital presses can be much cheaper than traditional offset presses, one reason being due to the lower paper cost. This video was filmed at Interpack in Dusseldorf on 14 May 2011 after a press conference by Hewlett Packard. My channel on you tube : http://www.youtube.com/alanheath is one of the most prolific from Poland. I have produced around 1,600 original films, most in English but also in Polish, French, Italian, Spanish and German. My big interest in life is travel and history but I have also placed films on other subjects Please feel free to ask questions in the public area or to comment on things you disagree with. Sometimes there are mistakes because I speak without preparation. If I see the mistakes myself, I make this clear in the text. Please also leave a star rating! There are a number of films here on the packaging industry. This is because I am the publisher of Central and Eastern European Packaging -- http://www.ceepackaging.com - the international platform for the packaging industry in this region focusing on the latest innovations, trends, design, branding, legislation and environmental issues with in-depth profiles of major industry achievers. Most people may think packaging pretty boring but it possibly effects your life more than you really imagine! Central and Eastern European Packaging examines the packaging industry throughout this region, but in particular in the largest regional economies which are Russia, Germany, Poland, Czech Republic, Ukraine and Austria. That is not to say that the other countries are forgotten, they are not, but obviously there is less going on. However the fact that there are so many travel related films here is not from holidays but from business trips attending trade fairs around the region. Every packaging trade fair is a new excuse to make another film!
