Electronic Arts Banks on `Madden NFL 10' to Boost Sales
236 views · Published 14 August 2009 · 2:17 · Indexed 20 September 2026
Channel: Bloomberg Originals · 2009 · News & Politics
Aug. 14 (Bloomberg) -- Bloomberg's Matt Miller reports on Electronic Arts Inc.'s release of 'Madden NFL 10,' the latest addition to the Madden NFL Football video game franchise. Electronic Arts has increased advertising efforts for the new game, which is available in stores today. (Source: Bloomberg)
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