Electronic Arts Banks on `Madden NFL 10' to Boost Sales

236 views · Published 14 August 2009 · 2:17 · Indexed 20 September 2026

Channel: Bloomberg Originals · 2009 · News & Politics

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Aug. 14 (Bloomberg) -- Bloomberg's Matt Miller reports on 
Electronic Arts Inc.'s release of 'Madden NFL 10,' the latest 
addition to the Madden NFL Football video game franchise. 
Electronic Arts has increased advertising efforts for the new 
game, which is available in stores today. (Source: Bloomberg)

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