Capturing New Opportunities with Intellectual Property

283 views · Published 17 April 2015 · 4:44 · Indexed 8 November 2026

Channel: HKTDC · 2015 · Howto & Style

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How can intellectual property (IP) help drive business growth and improve brand quality? Gregory So, Hong Kong’s Secretary for Commerce and Economic Development, finds out how one exhibitor at the Hong Kong International Licensing Show 2015 has tapped into IP trading with the help of HKTDC services to move from a focus on manufacturing to distribution of branded products.
Related links:
HK International Licensing Show: http://www.hktdc.com/fair/hklicensingshow-en
Asian Licensing Conference: http://www.hktdc.com/fair/alc-en
Asia IP Exchange: http://www.asiaipex.com/Home/Index_EN

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