Taylor Swift Takes On Apple And Wins
1,825 views · Published 22 June 2015 · 1:51 · Indexed 2 October 2026
Channel: Bloomberg Originals · 2015 · News & Politics
June 22 -- It took Taylor Swift less than 24 hours to make technology giant Apple back down and make a rare public about-face on an earlier decision not to pay royalties for songs played on its new streaming-music service during a three-month free trial. Bloomberg Businessweek's Paul Barret also reports on the Apple Beats Noel Lee debacle. He speaks on “Bloomberg Markets.” --Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
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