Almanac: Listerine

1,740 views · Published 15 May 2016 · 2:16 · Indexed 6 November 2026

Channel: CBS Sunday Morning · 2016 · News & Politics

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May 15, 1923 was a date to take your breath away, when Lambert Pharmacal Company was awarded a trademark for Listerine, the first over-the-counter mouthwash. It would soon be featured in a no-holds-barred ad campaign against halitosis. Charles Osgood reports.

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