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Google changes its logo design, full refresh after 17 years

532 views · Published 2 September 2015 · 2:56 · Indexed 29 September 2026

Channel: Inspire2Rise · 2015 · Science & Technology

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Google changes its logo design and gets rid of the old serif typeface to pave way for more modern sans serif typeface in its wordmark.
The new Google SVG logo is more performance centric as it's really small, around ~400 bytes in size.
The new single letter wordmark also features the four Google colours and is a single capital G bidding adieu to the old blue 'g' letter logomark.

Here's the video journey showcased by Google: 
https://www.youtube.com/watch?v=olFEpeMwgHk

This change also marks the shift towards a new company and work culture as Google is now under its parent company Alphabet!
The sans serif typeface is a new one named as 'Product Sans'.

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