BRAND KARMA
703 views · Published 3 June 2014 · 52:48 · Indexed 22 September 2026
Channel: The One Club for Creativity · 2014 · Nonprofits & Activism
Inside each of us is the potential to create something beautiful or accomplish the remarkable. Whether it's a song, an equation, an invention or a single brave sentence, it all starts from within. This insight underscores Intel's new brand platform, Look Inside. Through a global advertising campaign, sponsorships like CNN's Girl Rising and a series of short films featuring Not Impossible Labs Founder Mick Ebeling, Adventurer Erik Weihenmayer and Intel Science Fair Winner Jack Andraka, who at 15 discovered an early detection method for Pancreatic cancer, Intel is encouraging people around the world to look within themselves and trust that they have what it takes to do something special. Intel is now expanding these stories of looking inside from their product messaging all the way to how they manufacture Intel microprocessor chips using conflict-free minerals. Join Kevin Sellers, Vice-President, Blue Matter Creative, Intel Corporation; Will McGinness, ECD, Venables Bell & Partners, and Mick Ebeling, CEO of Not Impossible Labs, to learn about the platform that has transformed Intel as a brand and a company.
