Ads for ELT - 'Macho Car' [2]
311 views · Published 3 August 2014 · 1:57 · Indexed 21 October 2026
Channel: Nick Michelioudakis · 2014 · Comedy
This activity plays on stereotypes. Here is the idea: you tell your students they are advertisers, and they have to design an ad for a ridiculously ‘Macho’ car – with the horsepower of space rocket, the acceleration of a bullet, etc. Then they can compare their efforts with this little gem. They can listen to this (spoof) ad and make a note of the car’s features. You can follow this up with a discussion about stereotypes themselves: how widespread they are, what pernicious effects they can have and what we can do to counter them. Level: B2 – C1. Topic: Stereotypes / Advertising / Cars – Driving. [NB: I do not own the copyright to this audio clip. I have uploaded it here for educational purposes]. SCRIPT Are you man enough for the Masscar Burnup? Can you handle the car of the future? The car that gets there before it starts? There’s no wasted space in the one-door Burnup. As you climb in through the roof, and sink into the Burnup’s single custom-built seat, you feel as if you’re putting on a hand-tailored spacesuit. Switch on. Hear the roar of the 5,000 engine. Count down: 5, 4, 3, 2, 1 – blastoff! The Burnup’s ten cylinders will catapult you from 0 to 60 in five seconds. Change up through the six gears. At the Burnup’s top speed of 230 mph, you’ll arrive before you start. And the generous twenty-gallon petrol tank will take you 80 miles without a refill. Other cars are made in fancy colours: diamond blue, tulip red, leaf green, baby chicken yellow. The Burnup has one colour: dead black. Other cars give you fancy accessories: electric windows, digital clocks, musical headlamp washers, perfumed cigar lighters. The Burnup is a man’s car. It gives you just what a Burnup driver needs – no more and no less. A first-aid kit and a fire extinguisher. At £75,000, not everybody can afford a Burnup. But then, not everybody can drive a Burnup. Are you man enough to take a test drive? Drive today, arrive yesterday, in – the Burnup.
