Redbox: Using Analytics to Optimize the Largest Retail Network in North America
1,531 views · Published 8 January 2014 · 34:34 · Indexed 6 November 2026
Channel: Tableau · 2014 · Science & Technology
Redbox is a unique business: an entertainment company with a critical role in content distribution, a nearly ubiquitous consumer-facing brand, and a valued partner for some of the largest retailers in world. More than anything, though, Redbox is about kiosks, and it has a lot of them: over 42,000 kiosks in over 34,000 locations; that's more than McDonald's and Starbucks combined in the US. Like any retailer, Redbox is constantly optimizing its physical footprint to ensure placement in the best locations possible and provide the most convenient customer experience. This 2013 Tableau Customer Conference session will explore how internal big data modeling, combined with rich third-party datasets have transformed the way Redbox approaches its location strategy. The presentation will include many examples of how the Strategy & Analytics team at Redbox uses Tableau to reach new insights and empower collaboration and decision-making across a broad audience throughout the company.
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