E880 Tina Sharkey CEO Brandless disrupts retail w/ products reflecting consumers' values not brands'
4,329 views · Published 1 December 2018 · 1:11:05 · Indexed 30 October 2026
Channel: This Week in Startups · 2018 · Education
SIGN UP FOR TWIST EPISODES MAILING LIST: http://bit.ly/twistemail E880: Brandless CEO & Co-founder Tina Sharkey (prev., iVillage, AOL) shares how her ecommerce platform eliminates inefficiency, builds community & disrupts retail with products reflecting the values of consumers, not brands; shares insights from early internet, creating a culture of intention, raising $240m from SoftBank Vision Fund & more Follow us on... Twitter: http://twitter.com/twistartups Jason's Twitter: http://twitter.com/jason LAUNCH Twitter: http://twitter.com/launch Instagram: http://instagram.com/twistartups Jason's Instagam: http://instagram.com/jason LAUNCH Instagram: http://instagram.com/jason Connect with Jason on LinkedIn: https://linkedin.com/in/jasoncalacanis/ Show notes: 0:46 - Jason introduces Tina Sharkey and her journey to Brandless. 2:22 - Tina discusses the motivation behind Brandless, why there is a distrust with older brands and Brandless’ values 8:35 - Stocking and choosing items at Brandless 11:37 - Jason thanks sponsor Carta. Visit carta.com/twist to receive Carta’s cap table software and a free 409A valuation! 13:48 - Creating a “Brandless Box”, and how and why Brandless bridges content and community 17:37 - Competing with big e-commerce brands like Amazon and Amazon Basics 20:01 - Roadmap for Brandless - subscribe and save and how it will work, how products and packaging will be made environmentally friendly 23:56 - Maintaining a safety and quality integrity in the supply chain the rigorous process to become a Brandless partner 26:19 - Jason thanks sponsor Skillshare. Visit skillshare.com/twist and get two months for just $0.99! 28:30 - The benefits of pop-up shops and the future of retail 34:19 - The importance of community-centred values and kindness at Brandless, and how purpose drives the bottom-line 36:14 - Jason thanks sponsor Four Sigmatic. Visit foursigmatic.com/twist or use discount code “twist” to receive 15% off! 38:32 - The impact of Amazon Prime on consumer behavior, and how it differs from Brandless 45:29 - Questions from listeners: Is Brandless open to partnerships, producers per product, reusable coffee cups 50:05 - Tina gives a tour of the website 53:19 - Tina talks about marketing strategies at Brandless, and shares why D2C is not a channel 56:30 - How Brandless raise money and how that changes running the company, and Brandless image on social media 1:04:41 - The responsibility of the tech industry and it’s connections (Saudi Arabia, Google’s search engine for China)
More from this channel
-
1:21:47
Science rules! Rowbots transforms agriculture w/robotic farming & Experiment.com funds research
-
5:18
Experiment.com Founder Cindy Wu shares her site's most successful science project to date
-
6:12
Alec Ross, author of The Industries of the Future, on the economy and technology industries.
-
7:06
Alec Ross gives his thoughts on how the U.S. can respond to the threat of ISIS.
-
1:12:51
Jonah Greenberger’s Bright brings affordable solar (&new careers) to Mexico; Jennie Ripps Owl’s Brew
-
4:34
Des Traynor lays out the five inputs he balances in product development at Intercom
-
7:09
Social Capital CEO Chamath Palihapitiya speaks about the venture capital diversity report card
-
3:01
Hyperloop Technologies co-founder Shervin Pishevar on building Hyperloop to create ‘new cities.’