Look Who it Was Random video

Your Head Shot is Your Logo and Brand - Patrick Schwerdtfeger

61 views · Published 18 October 2009 · 0:45 · Indexed 20 September 2026

Channel: Orange County Real Estate: Patrick Schwerdtfeger · 2009 · Education

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http://www.SocialMediaVictories.com/

Patrick Schwerdtfeger discusses the need for a consistent and professional head shot when you're a self-employed service professional.  People in these professions need a good honest head shot they can use as part of their brand.  It is far more effective than a company logo.  People like pictures of other people and their trust rises immediately when they are presented with that.

This video was recorded on August 15, 2009 in Berkeley, CA.  It was part of a full-day workshop entitled Social Media Victories  Real Businesses, Real Campaigns, Real Results which focused on how entrepreneurs, small business owners and self-employed service professionals can leverage Twitter, LinkedIn, Facebook and YouTube to grow their businesses.

Patrick is the author of Webify Your Business  Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful  Marketing in the 21st Century (2008).  You can purchase the latest book on Amazon but you can also get it for free at the following website.

http://www.WebifyBook.com/

By subscribing, you will receive one chapter via email each week for a year.  You should know that the book also includes 6 chapters that are not in the email course and the book also has a step-by-step action guide at the end of each chapter.  The email course does not have those itemized to-do lists.

This video is about your head shot and why it's so important to have a consistent photo on all the various social media platforms.  Your head shot becomes a major part of your brand and you should embrace that as an opportunity to have a "logo" without ever designing an actual logo.  Your photo becomes your logo and you should protect it whenever possible.

Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America.  He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy.  Call 510-282-4115 to inquire about speaking fees and scheduling.

Patrick Schwerdtfeger, Champion of the Modern Entrepreneur

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