Soft Car: Human-Friendly Car Design

160 views · Published 29 April 2014 · 1:16:26 · Indexed 1 November 2026

Channel: GBH Forum Network · 2014 · Education

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Mitchell Joachim shares some of his 'out of this world' thinking regarding the future of automobile design. Joachim's work is to rethink car design based upon more humanistic principles. From the history of alternative urban design to his own work with Frank Gehry on a Soft Car with omnidirectional wheels and human friendly design, Joachim peers into a future very different from today's SUV-filled one.

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