Buckingham Says Women Want Stronger Females on TV: Video
488 views · Published 23 March 2012 · 4:59 · Indexed 27 September 2026
Channel: Bloomberg Originals · 2012 · Entertainment
Sept. 3 (Bloomberg) -- Jane Buckingham, president of Trendera, discusses her research on changes in women's television viewing preferences and the impact on TV programming and advertising.
Buckingham talks with Scarlet Fu on Bloomberg Television's "InBusiness." (Source: Bloomberg)
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