Would You Pay More for Greener Products? - Emmy Berlind

1,282 views · Published 8 July 2009 · 3:42 · Indexed 30 October 2026

Channel: FORA.tv · 2009 · News & Politics

Watch on YouTube

Complete video at: http://fora.tv/2009/06/24/Marketing_Sustainability_and_Innovation

Emmy Berlind of Green Works by Clorox explains that despite hard economic times, consumers seem willing to pay premium prices for environmentally friendly products. Allison Quaid echoes that sentiment, arguing that people will pay more if they recognize the relevance of sustainable goods in their lives.

-----

The IAA West hosts a panel discussion on how sustainability and innovation are impacting the marketing industry. They address the ways consumers are responding to "green" products and advertising. - International Advertising Association

Emmy Berlind is Marketing Manager for the Green Works line of natural cleaners made by Clorox.

More from this channel

• 4:18 50 Ways to Save the Ocean - David Helvarg

  FORA.tv

  3,519 views · 18 September 2006

• 6:59 What Happens to Cuba after Castro?

  FORA.tv

  2,106 views · 27 October 2006

• 6:01 John Hulsman - Prudence and Foreign Policy

  FORA.tv

  2,427 views · 9 November 2006

• 4:59 Maxine Hong Kingston - "Veterans of War, Veterans of Peace"

  FORA.tv

  2,772 views · 10 November 2006

• 4:47 Overcoming America's "Oil Addiction"

  FORA.tv

  2,158 views · 13 November 2006

• 4:35 Jimmy Wales - Two Views of the "Wiki" Concept

  FORA.tv

  3,931 views · 18 December 2006

• 7:39 Art Across Cultures - Lawrence Rinder

  FORA.tv

  4,098 views · 21 December 2006

• 4:36 Katherine Fulton - The New Philanthropy

  FORA.tv

  2,695 views · 25 January 2007