Matchmaking Audiences to Content (Lucy X Wang)

98 views · Published 27 September 2018 · 30:05 · Indexed 6 November 2026

Channel: Databricks · 2018 · Science & Technology

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Lucy X Wang, a Senior Data Scientist at BuzzFeed, talks about our mission to keep our social media audiences maximally engaged, by leveraging the hundreds of original articles, videos, and graphics we produce daily. With our vast network of social media distribution channels, we have a team of human curators who handpick the content that is most relevant and interesting to each channel’s audience. Of course, as our content production scales, curation becomes increasingly difficult — more and more content slips through the cracks and don’t reach their full potential audience.

Learn more here: https://databricks.com/session/matchmaking-audiences-to-content

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