New Study Obliterates Hollywood Execs' Excuses For Not Casting Black Lead Actors
642 views · Published 6 April 2016 · 1:14 · Indexed 30 September 2026
Channel: Atlanta Black Star · 2016 · News & Politics
For years, Hollywood executives presented the argument that Black lead actors were not marketable. A recent study done by UNC’s Kenan-Flagler Business Scool, and the Desautels Faculty of Management at McGill University, wanted to figure out how movies featuring African-American actors performed at the box office compared to all-white casts. The results show that Black actors bring in much more money than previously believed.
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