What is the future of content marketing?

1,895 views · Published 31 December 2015 · 14:41 · Indexed 28 October 2026

Channel: NDTV · 2015 · Science & Technology

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On All About Ads, we roll out a special on content marketing - the big trend every brand is trying to replicate. But with a multitude of content everywhere - TV, social media, print, and even on radio, what are the rules of successful content creation and most importantly distribution to leverage different mediums. We get ASKME.COM, Zenith Optimedia, Taboola and Scoopwhoop among others to share and debate on the future of content marketing. Also, with lack of a universal measurement system, what can be the possible solutions for bettering measurement of content on the digital platform? Watch and find out.

Watch full video: http://www.ndtv.com/video/player/all-about-ads/what-is-the-future-of-content-marketing/395564?yt

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