#4 How Data Science and Machine Learning are Shaping Digital Advertising (with Claudia Perlich)

2,230 views · Published 13 November 2018 · 59:16 · Indexed 15 October 2026

Channel: DataCamp · 2018 · Education

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In this episode of DataFramed, Hugo speaks with Claudia Perlich, Chief Scientist at DStillery, a role in which she designs, develops, analyzes and optimizes the machine learning algorithms that drive digital advertising. We'll be discussing the role of data science in the online advertising world, the predictability of humans, how her team builds real-time bidding algorithms and detects bots online, along with the ethical implications of all of these evolving concepts.

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Itunes Link: https://itunes.apple.com/us/podcast/4-how-data-science-is-revolutionizing-trucking-industry/id1336150688?i=1000400238902&mt=2

This is the DataCamp podcast link and check it out for the show notes and other goodies:  https://www.datacamp.com/community/podcast/data-science-trucking-revolution?utm_source=youtube&utm_medium=social&utm_campaign=podcast_4

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