Technology Powered by Creativity with Winston Binch and Pete Favat, Deutsch - Creative Summit
462 views · Published 28 June 2016 · 40:10 · Indexed 10 November 2026
Channel: The One Club for Creativity · 2016 · Nonprofits & Activism
The best products and services solve problems for people. But smart problem-solving isn't enough. Most new products fail. Getting attention and scale requires more than great design, engineering, and media tactics— it takes original and shareable storytelling. Branding and marketing needs to be considered from the earliest stages of development. Contrary to conventional wisdom, product developers need to act more like advertisers. Hear Winston Binch and Pete Favat talk about how to use creativity and ad thinking to create better digital products and experiences.
