Beautiful People Eat Ugly Fruit | Isabel Soares
1,684 views · Published 23 February 2015 · 20:37 · Indexed 6 November 2026
Channel: MAD · 2015 · Education
The Portuguese Isabel Soares is co-founder of the cooperative Fruta Feia (“Ugly Fruit”), which fights food waste by selling fruits and vegetables whose appearance does not meet the EU’s standards for distribution. Since fall 2013, Fruta Feia has sold over 20 tons of “unwanted” fruit to its members. At MAD 4 she explains the importance of fighting food waste, go against the standards of food-beauty and eat ugly fruit. Learn more about MAD: https://madfeed.co Subscribe to our newsletter: https://www.digest.madfeed.co/ Instagram: https://www.instagram.com/themadfeed/ About MAD: MAD is a non-profit transforming our food system by giving chefs and restaurateurs the skills, community, time, and space to create real and sustainable change in their restaurants, their communities, and across the world.
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