Thrillist - Yoobi - London, UK

803 views · Published 7 June 2012 · 0:58 · Indexed 1 October 2026

Channel: Thrillist · 2012 · Comedy

Watch on YouTube

Housed in an aged Victorian building counter-appointed with retro-futuristic fittings like a multifaceted cuboid countertop, the capital's first "temakeria" throws out chopsticks & containers in favor of finger-friendly, ice-cream-cone-shaped sushi ideal for quick lunches and dinners so casual you'll wonder if wearing trousers is too formal. While the original notion's Japanese, the extra-large units served here are actually a Brazilian innovation, with crispy nori paper stuffed with belly-filling portions of secret-recipe rice and swimmers daily flown in from a trio of Scottish fisheries, all prepared before your eyes "in less than 60 seconds", roughly the same amount of time it takes a Shelby Mustang to steal a movie from Nic Cage. The triple-tiered menu kicks off with finger-missiles of simple wasabi tuna, then moves up to "special" passionfruit-marinated salmon (w/ orange tobiko, croutons & fresh-prepped yuzu mayo), before finally ascending to deluxe numbers like tuna tartare married w/ guac, capers, jalapenos & lime, and a Japanese-pear-infused salmon that's cured 20hrs, pretty fast when you're weaning a fish off a serious smoking problem.

To get the deets: http://www.thrillist.com/food/london/w1f-0ll/soho-/yoobi_asian_delivery_healthy_lunch_seafood_snacks_sushi_websites_street-food_japanese#ixzz1x8KYfHt6

More from this channel