Look Who it Was Random video

Are You Lurking? The 90-9-1 Principle of Social Media

3,370 views · Published 7 June 2011 · 4:05 · Indexed 26 October 2026

Channel: FORA.tv · 2011 · News & Politics

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Complete video at: http://fora.tv/2011/04/26/The_Psychology_of_Twitter

Social networks like Twitter boast ever-climbing rates of use, but how many account holders are actually participating? A panel of Australian media experts discusses the 90-9-1 principle of social media, which has it that 90 percent of users on any social media platform are lurking, 9 percent are moderate contributors, and 1 percent are super users.

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Do you post comments online? Blog about your ideas? Tweet your opinion? Perhaps you're a "lurker," listening to, reading and following others who have their say in social media? It's no secret that Twitter, blogs and Facebook have changed the way we communicate, but have they tapped in to our modern pathological need to be "revered"? And, what does it really mean to be "someone" in the Twittersphere?

At a pub in Brisbane, a panel of twittering journos and scientists fess up on their desires, obsessions, and hates of social media and try to unpick the psychology behind our intimate relationship with it. Among the panelists are Dr. Rod Lamberts, a science communications expert from ANU; Andy Gregson, a social networking entrepreneur; and Natasha Mitchell, the presenter of Radio National's "All in the Mind," who's a fervent blogger and Tweeter herself. Leading the conversation is "New Inventors" judge and ABC science broadcaster, Bernie Hobbs.

This event is presented by ABC Cafe Scientific, as part of the Brisbane 'media140' conference.

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