How Howard Schultz Saved Starbucks Using These Three Rules
3,136 views · Published 27 January 2017 · 6:24 · Indexed 20 September 2026
Channel: Alex Berman · 2017 · Education
START OR GROW YOUR BUSINESS: http://Email10k.com ONE ON ONE MENTORSHIP: http://220Coaching.com FREE DOWNLOADS: https://linktr.ee/email10K - Howard Schultz is the CEO of Starbucks, global coffee company. He is running this global conglomerate and he wrote this book called Onward. He had stepped away from being Starbucks CEO for a number of years and he decided that he had to come back to reboot the company. While he was away some issues happened with the company and he realized it wasn't really towards the company's mission. And this book Onward is all about his mindset and what happened when he came back to Starbucks after not being the CEO for for all that time. These are three rules from Howard Schultz's Onward. Rule #1: Product quality is the most important thing [0:54] When Howard Schultz came back as the CEO he implemented three things: -he invested in new coffee machines so customers can maintain eye contact with the baristas -he closed all of his stores for a day to retrain all the baristas on how to make coffee -he removed the sandwiched and got rid of the melting cheese smell Thought exercise for your business: [2:13] Look at your company as an outside observer. If you were a customer and you were treated the same way that your customers are being treated would you continue to buy from yourself? Rule #2: Make cuts no matter if they hurt [2:38] Every individual in the company is not important as the business as a whole. Rule #3: Give your employees the power [4:46] Implement lean business model. ~Which one of these do you see being most relevant to your business? Let me know in the comments. --------------------------------Resources mentioned: Get Onward by Howard Schultz : http://amzn.to/2jABm7G Learn how to use Lean B2B: https://www.youtube.com/watch?v=FUx1AXmKDlQ --------------------------------Support the channel: SUBSCRIBE for more videos like this: http://youtube.com/alxberman?sub_confirmation=1 Need lead generation or marketing support for your agency? Check out http://experiment27.co . /// R E S O U R C E S Get the sales and service agreement we use to close business (free client contract template) [$1,000 value]: http://email10k.com/contract Get the actual questions we use to qualify clients on the first call: http://email10k.com/discovery Get the proposal template you can use to sell 5 and 6 figure deals: http://email10k.com/proposal __ /// MORE FROM ALEX Subscribe for more videos: http://youtube.com/alxberman The Alex Berman Podcast: https://itunes.apple.com/hr/podcast/digital-agency-marketing-1/id1200614219 __ /// BUSINESS INQUIRIES: For sponsorships you can reach me at: [email protected] __ /// R E S O U R C E S Get the sales and service agreement we use to close business (free client contract template) [$1,000 value]: http://email10k.com/contract Get the actual questions we use to qualify clients on the first call: http://email10k.com/discovery Get the proposal template you can use to sell 5 and 6 figure deals: http://email10k.com/proposal __ __ /// MORE FROM ALEX Subscribe for more content like this: https://www.youtube.com/user/alxberman?sub_confirmation=1 __ /// BUSINESS INQUIRIES: For sponsorships you can reach us at: [email protected]