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Hyundai Genesis | Television Commercial | 2009 | B

3,908 views · Published 17 July 2016 · 0:31 · Indexed 6 November 2026

Channel: Analog Indulgence · 2016 · Entertainment

The Hyundai Genesis (Korean: 현대 제네시스) is a full-size four-door, five passenger, rear-wheel-drive luxury sedan manufactured and marketed by Hyundai since 2008 and now in its second generation.

It was introduced in concept form at the 2007 New York International Auto Show[1] and was internally designated as the BH model. It was expected to cost $533 million to develop.[2] Hyundai began marketing the first generation Genesis worldwide (with the exception of Europe) in 2008, as a "premium sports sedan".[3]

The second generation Genesis (internally designated as model DH) debuted in Seoul, Korea in November 2013[4][5] followed by the 2014 North American International[6] and Toronto auto shows.[7] It is marketed worldwide.

The name Genesis reflects Hyundai's first entry into the luxury market segment.[2]

On 4 November 2015, Hyundai officially announced the Genesis brand will be spun off into Genesis Motors, the new luxury vehicle division for Hyundai.[8][9] The leap into a stand-alone, luxury brand comes on the heels of marked success in the luxury market, paired with consumer demand for the Genesis name.[10] The Hyundai Genesis would be rebranded as Genesis G80

Hyundai Genesis | Television Commercial | 2009 | B

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