R/GA & Hewlett-Packard seminar - Cannes Lions 2009
644 views · Published 9 July 2009 · 6:03 · Indexed 20 September 2026
Channel: LIONS | The Home of Creativity · 2009 · Film & Animation
An extract of Michael Mendenhall, CMO of Hewlett-Packard, and Bob Greenberg, CEO of digital agency R/GA, sharing a vision for how brands can embrace the cloud, transform their relationships with consumers and build sustainable platforms for marketing programmes.
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