Why Losing Feels Bad | Loss Aversion

1,674 views · Published 17 May 2018 · 8:15 · Indexed 25 October 2026

Channel: Tim Ruswick · 2018 · Education

Watch on YouTube

Sometimes the emotional impact that comes from losing is higher than that of gaining something equivalent. I talk about my thoughts on this as well as some psychological studies done to research this.
67 Tips for Game Developers: http://gdu.io/insiders?ref=yt

Serious about success in game development? Wanna make indie games that ROCK?! Join Underground ELITE:
https://www.patreon.com/GameDevUnderground

GDC TALK that inspired this video:
https://www.youtube.com/watch?v=F_1YcCcBVfY

*** FOLLOW ME: ***
Twitter: http://twitter.com/timruswick
Twitch: https://www.twitch.tv/timruswick

*** FOLLOW GDU: ***
Blog: http://gdu.io/blog/
Twitter: http://twitter.com/gamedevudg
Facebook: http://facebook.com/gamedevudg
Discord: https://discord.gg/cYMGA77

If you are an indie developer and you are looking for a fantastic community and help to refine, manage, and market your game, join us! 
http://gdu.io

More from this channel