Loyalty Programs and Mobile
49 views · Published 26 August 2016 · 44:34 · Indexed 17 October 2026
Channel: Caroline Dunn · 2016 · Science & Technology
Atlanta Mobile Marketing Organization August 25, 2016 Meeting Host: Brown Bag Marketing - The purpose and approach to developing a loyalty program - Differentiating between the different business rules that can be implemented to influence customer behavior and program performance - How mobile tools can benefit program performance and enhance customer experience - Successful approaches to marketing loyalty programs Our Panel of Experts includes: - Lindsey Lynes, Director of Business Operations, Vetlocity - Ron Herman, Founder & CEO, Sonic Mobile (ion) - Josh Gertz, Co-Founder Atlanta Mobile Marketing Organization - Billy Derby, Senior Account Director, Brown Bag Marketing - Erik Rahtjen, Developer @ stable|kernel & co-Founder of Woblet The average American belongs to 12 different rewards programs. From the Airlines you fly to the grocery you shop in and the movie theaters you enjoy it seems that everyone has a loyalty play. With the emergence of location based technology many of these vendors are now pushing real time interaction via mobile. Come join us as we explore how mobile is changing the consumption and popularity of the loyalty world.
