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Rio+Now: Magnus Cheifetz at TEDxRio+20

1,386 views · Published 10 October 2012 · 18:02 · Indexed 14 October 2026

Channel: TEDx Talks · 2012 · Science & Technology

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With the expectations of Rio+20, the business man Magnus Cheifetz launched a challenge at TEDx, the Rio+NOW: "We have the opportunity to fix what was done now. We have learned a lot more about life than we have ever known before and that can make all of the difference in the world," he says, remembering the important technological landmarks in the last decades as the first computers linked in a network (1984) and the arrival of the internet (1996). Currently, Magnus is the CEO of Building Energy, which has the mission to create innovative solutions for the heating and cooling of buildings. According to him, 40% of our energy consumption is linked to construction. "Computers are more valuable when they are connected to each other. Why don't we do the same with buildings, making them more sustainable?" he asks.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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