STORYBOARD- Tata Ace, Journey Over the Years
577 views · Published 10 November 2018 · 13:20 · Indexed 26 September 2026
Channel: CNBC-TV18 · 2018 · People & Blogs
13 years on, the Tata Ace continues to dominate India’s small commercial vehicle category, selling 1 unit/3 mins. @FBookwala drives down the Ace’s marketing journey to understand the insights & strategies that gave birth to the trucking industry’s ‘Chhota Hathi’ .
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