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How Much Listings Cost To Sell

2,781 views · Published 25 February 2018 · 4:16 · Indexed 27 October 2026

Channel: Chastin J. Miles · 2018 · Education

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While new agents constantly ask how much do real estate agents make on sales, few prepare for the actual out of pocket expenses required to market and sell a listing. I am Chason J. Miles, and in this video I break down the real costs of taking on seller clients. Nothing in life is free, and in real estate you have to spend money to make money. Listings are the ultimate goal, but they come with upfront investments. First, you must hire professional photography before publishing a property on the MLS or Zillow. I average around one hundred fifty dollars for photos on homes under three thousand square feet, though larger properties cost significantly more. Second, budget for marketing materials like postcards, flyers, and professional brochures. These print items sell the property while building your personal brand with visiting buyers. Third, purchase a durable lockbox and yard sign. While these items represent a hefty upfront investment, they are reusable for future listings. Check if your brokerage or team provides them first. Fourth, factor in marketing and promotion costs. Facebook ads, open house events, print flyers, and local magazine features add up quickly, especially on luxury listings that sit longer on the market. Always put your best presentation forward because impressive listing marketing attracts your next client.

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