Washes Whiter: Episode 2 - Big! Big! Big! (1990)

4,121 views · Published 1 June 2016 · 50:27 · Indexed 8 November 2026

Channel: The Hall of Advertising · 2016 · Education

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One out of five episodes of BBC's documentary miniseries on the history of UK television advertising and its evolution in ethical portrayal prior to 1990. This episode studies the ever-changing portrayl of men in advertising. From BBC's website:

"In the 50s, men were shown as experts and professionals to persuade women and real sporting heroes were used to advertise to men, while it was the businessman and the James Bond action man in the 60s. Men were targeted for personal care products and there were sexist tobacco, beer and lager adverts in the 70s, until New Man emerged in the 80s."

Episode 1: https://www.youtube.com/watch?v=cvupYHlgQsE

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