Changing the Way the World Sees Blindness
4,246 views · Published 1 November 2018 · 0:45 · Indexed 8 October 2026
Channel: The American Foundation for the Blind · 2018 · Nonprofits & Activism
A public service announcement from the American Foundation for the Blind aired on national television during Autumn 2018 in light of October as Blindness Awareness Month. The PSA, "Changing the Way the World Sees Blindness," was made possible thanks to the generous support of Comcast and Litton Entertainment. Created by branding firm Anthem, the PSA portrays visually impaired children and adults interacting with their peers in the classroom and in the workplace, underscoring AFB's commitment to changing public perception of what it means to be blind. In addition to airing on Comcast-NBC Universal, the PSA is also available on AFB's YouTube page and contains video description. The American Foundation for the Blind also extends its gratitude to Bridge Multimedia, which provided pro bono video description; as well as the Chicago Lighthouse, which generously lent their properties, volunteers, and staff to help film the PSA. More information on how you can change the way the world sees blindness--and a complete transcript of this video--can be found on our site: http://www.afb.org/info/about-us/our-impact/afb-videos/changing-the-way-the-world-sees-blindness-/1235
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