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What email marketing strategy do I use before people become customers?

62 views · Published 13 November 2012 · 5:51 · Indexed 19 October 2026

Channel: Rocky Tapscott · 2012 · Howto & Style

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The first stage is the "Before they become a customer" stage. In this email marketing strategies video, I'll show you what to send so people move from prospect to customer as quickly as possible...

The first stage of your relationship is the "Before they become a customer" stage. Testimonials, social proof, a compelling copy, guarantees, USP, special offers, incentives, risk reversals, overcoming objections, sales processes and consumer education all work together to establish how people see your company before they become a customer.

Here is where you send your Special Report, White Paper, Video, Audio or whatever it is that is going to get your readers started on the path towards where they want to be.

This is sent immediately after they optin and confirm their email address.

After you've given them that first step, every couple fo days send them additional information that helps them continue moving towards where they want to be.

Most of the time there are multiple steps involved, so give them the first 3 or 4 as your first pieces of content. Have a call to action in each piece for those who are ready to move forward and take action now.

After that, continue to send helpful content (yours or somebody else's) with offers and ideas. We'll cover this more in the next video

After the initial series of emails, the ideal sequence to send your readers is:

Email #1 - Highlight a problem your product or service helps to solve. Discuss the problem and the consequences it is having on the person's life. At the end of your email, tell them that tomorrow you will be sharing a solution to that problem (you open a loop), and give them a small taste of how they will benefit by reading that message.

Email #2 - Show them how your product or service can help them solve the problem you discussed yesterday (you close the loop by showing them your solution and make them an offer to purchase based on the fact that if they have this problem, you can help them fix it)

Email #3 - A couple of days later, highlight a DIFFERENT problem your product or service helps to solve. Discuss the problem and the consequences it is having on the person's life. At the end of your email, tell them that tomorrow you will be sharing a solution to that problem (you open a loop), and give them a small taste of how they will benefit by reading that message.

Email #4 - Show them how your product or service can help them solve the NEXT problem you discussed yesterday (you close the loop by showing them your solution, and make them an offer to purchase based on the fact that if they have THIS problem, you can help them fix it)

Email #5 - A couple of days later, highlight another DIFFERENT problem your product or service helps to solve. Discuss the problem and the consequences it is having on the person's life. At the end of your email, tell them that tomorrow you will be sharing a solution to that problem (you open a loop), and give them a small taste of how they will benefit by reading that message.

Email #6 - Show them how your product or service can help them solve the NEXT problem you discussed yesterday (you close the loop by showing them your solution, and make them an offer to purchase based on the fact that if they have THIS problem, you can help them fix it)

Now you can create these messages yourself, or you can use content created by other people to make your case for you. We'll cover exactly how to do that in a future video.

Get in touch here https://localwebsolutions.com and let me know if you'd like more info

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