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TEDxFundesem - Joost Wouters "The Right Attitude in Challenging Times"

1,382 views · Published 12 March 2012 · 16:08 · Indexed 30 September 2026

Channel: TEDx Talks · 2012 · Education

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Founder and Managing Director of Actimpact Consulting Team SL in Alicante, Spain. He holds an MSc degree in Mechanical Engineering from Delft University of Technology. He is a member of the Executive Team of Pepsi Cola, responsible for the beverage sales in Belgium, The Netherlands and Luxembourg.  In 2002, he started his own firm in Training, Coaching & Consultancy.  With his colleagues at Actimpact he helps leaders and their teams to identify and remove the obstacles in the way of substantial sales, profit and market share growth.  Over recent years, Joost has worked with companies like Unilever, Sara Lee, Heineken, Nestlé, Procter & Gamble, Royal Dutch Telecom, The Colomer Group, OHIM, Vodafone and Reckitt Benckiser in Europe, USA, South Africa, Russia and South America.  Joost teaches on the International MBA program at Fundesem Business School in Alicante.  Joost's key qualifications are in the areas of implementing winning strategies, building leadership teams, upgrading sales talent, mastering negotiation, re-defining business models and entrepreneurship.

About this event
People are the strength and the motor which drives businesses and the world today.  We are the protagonists of this new digital age, in which companies are gambling on leadership, talent and the development of skills and abilities.    Attitude makes way for skills.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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