In the Media Business Content is Still King

276 views · Published 18 December 2013 · 3:32 · Indexed 1 November 2026

Channel: IESE Business School · 2013 · Education

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Amid all the disruption in the media business, the demand for content is rising exponentially, Nancy Dubuc, CEO A&E Networks, tells IESE's Bill Baker. "You have to have more transparency with your teams and partners. Everybody needs to know the score, the playbook and the strategy. I want everyone to know the cards I play with."

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