Look Who it Was Random video

How to Leverage Facebook Business Pages - Patrick Schwerdtfeger

210 views · Published 19 December 2009 · 4:22 · Indexed 20 September 2026

Channel: Orange County Real Estate: Patrick Schwerdtfeger · 2009 · Howto & Style

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http://www.SocialMediaVictories.com/

Patrick Schwerdtfeger discusses Facebook Pages and how to use them for business.  Facebook Pages are designed specifically for businesses which is what makes them different than Facebook Profiles or Facebook Groups.  Connections of a Facebook Page are called "fans" and pages are not limited to the number of fans they can have.  You cannot send a regular message to the fans of a Facebook Page.  You can only send them an "update" and few people read their updates.  The best way to communicate with the fans of a Facebook Page is to write something on the wall.

This video was recorded on August 15, 2009 in Berkeley, CA.  It was part of a full-day workshop entitled Social Media Victories  Real Businesses, Real Campaigns, Real Results which focused on how entrepreneurs, small business owners and self-employed service professionals can leverage Twitter, LinkedIn, Facebook and YouTube to grow their businesses.

Patrick is the author of Webify Your Business  Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful  Marketing in the 21st Century (2008).  You can purchase the latest book on Amazon but you can also get it for free at the following website.

http://www.WebifyBook.com/

By subscribing, you will receive one chapter via email each week for a year.  You should know that the book also includes 6 chapters that are not in the email course and the book also has a step-by-step action guide at the end of each chapter.  The email course does not have those itemized to-do lists.

This video is about how to use Facebook Pages for business and why they are different than Facebook Profiles or Facebook Groups.  Facebook Pages are specifically designed for businesses and have a lot of powerful customization features you can take advantage of.  The biggest downfall of Facebook Pages is that you cannot send traditional messages to your fans.  You can only send them "updates" and few fans read their updates.

Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America.  He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy.  Call 510-282-4115 to inquire about speaking fees and scheduling.

Patrick Schwerdtfeger, Champion of the Modern Entrepreneur

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