Marketing Strategy: Understanding the Four Segments of a Market
600 views · Published 14 October 2009 · 2:08 · Indexed 20 September 2026
Channel: Fisher College of Business · 2009 · People & Blogs
Professor Larry Robinson, from Fisher College of Business at The Ohio State University, explains that the foundation of a value-based pricing strategy relies on understanding the 4 generic segments of a market: 1) price 2) relationship 3) convenience 4) value http://fisher.osu.edu/execed/
More from this channel
-
3:06
OSU's Steve Buser Discusses the Financial Crisis
-
0:40
The Attraction to Fisher College of Business
-
1:04
Fisher's Campus Valued by Students
-
0:28
OSU Student Talks about Opportunities
-
3:31
What are the Risks and Impact of the Economic Crisis?
-
4:36
OSU's Steve Buser Explains the Housing Market Collapse
-
3:36
Economic Crisis - WHO is at Risk? OSU Provides Insight
-
4:58
Economic Recovery - What can be Done? OSU Offers Advice