KPL New Sponsors: Betting company Sport Pesa to sponsor KPL till 2019

172 views · Published 6 August 2015 · 1:06 · Indexed 31 October 2026

Channel: Daily Nation · 2015 · News & Politics

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The Kenyan Premier League has landed a new four-year sponsorship deal with sports betting company SportPesa, who will now be the title sponsors of Kenya’s topflight football. SportPesa has hence acquired immediate naming rights for KPL, taking over from East Africa Breweries, who through their brand Tusker has been sponsoring the league since September 6th, 2012. With the three-year deal having expired in June 30th, the new deal will go for the remainder of the season till end of 2019 season. The sponsorship package, which is estimated to be worth over 400 million shillings is more than the immediate former title sponsor of 270 million shillings provided that, will however not see an increase in the number of teams in the league. 



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