A General Mills taste test

1,538 views · Published 29 December 2015 · 0:56 · Indexed 31 October 2026

Channel: Marketplace APM · 2015 · Education

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Small firms are able to get products to markets much faster than conglomerates like General Mills. Now General Mills wants to mimic their entrepreneurial strategies. 

Here, General Mills Marketing Manager Ryan Eick gets feedback from a shopper on her impressions of a product that’s in development — a snack made of roasted broad beans (also known as fava beans).

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