Shelly Lazarus: Nothing Has Changed, Everything Has Changed
419 views · Published 13 November 2012 · 2:57 · Indexed 10 November 2026
Channel: IESE Business School · 2012 · Education
Shelly Lazarus, the Ogilvy & Mather advertising veteran, believes that despite the challenges posed by new media, "it has possibilities that we never dreamed about when I first came into this industry." Still, no amount of new media can beat the basics of solid brand positioning and differentiation. "And that will never change," she says during an interview at IESE's New York Center.
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