US Holocaust Memorial Museum: Identifying and cultivating untapped prospects
102 views · Published 2 July 2018 · 55:54 · Indexed 10 November 2026
Channel: Tableau · 2018 · Science & Technology
The United States Holocaust Memorial Museum is working on an ongoing, comprehensive strategy to engage donors who are rated high on both capacity and inclination metrics with an interactive, dynamic analytics tool that identifies prospects and measures their organizational involvement. This exciting new tool, which is exclusive to the Museum, is based upon a unique 30-point factor scale that gauges prospects with capacity who have not been engaged. The "how to's" of building this module, and its potential for significantly boosting fundraising outcomes, will be shared in this session.
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