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Mercedes EQ Design Explained

166 views · Published 6 July 2018 · 10:12 · Indexed 6 November 2026

Channel: Motorward · 2018 · Autos & Vehicles

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The special design of Mercedes EQ series explained by Robert Lesnik, Director of Exterior Design and Klaus Frenzel, Director of UX Design...

The EQ brand gives an insight into the future and is shaped by an avant-garde, distinct aesthetic – Progressive Luxury. This arises from the combination of a previously unknown beauty, the conscious clash of digital and analogue elements as well as the seamless merging of intuitive and physical design. The atmosphere is technically cool while still promoting a sense of well-being through the synthesis of full, organic forms and a warm material environment with dark wood or wool. The addition of innovative materials and blue light accents communicates a mood of progressivity. The colour scheme, a combination of black, silver and white with accents in typically brilliant EQ blue characterises a future-oriented technology brand. Graphic elements creating an analogy with the digital world are aesthetically implemented to maintain an air of approachability.

Exterior design: more range thanks to sensually efficient body

The dynamic exterior design with its new electric aesthetic underlines the focus on the powerful electric powertrain and is systematically configured for maximum all-electric range.

Slender, seamless body

The exterior appears to be cast from a single mould, the joints are concealed, the windscreen appears to flow into the bonnet. On the Concept EQ, the handles in the doors are recessed or left out completely for reasons of aerodynamics. The rear diffuser is embellished by a fine, multi-part chrome strip. The air inlet grilles for cooling the major assemblies at the front end have also been reduced to the essential.

Two-tone contrasts

The interplay between alubeam and black surfaces adds the perfect emphasis: the transition from the gleaming black bonnet across the windscreen to the dark-tinted panoramic roof creates the new electro-aesthetic and is at the same time an exciting contrast to the alubeam paintwork. 

The digital grille

The front of the Concept EQ has the appearance of a smooth, clean display with no discernible joints. The vehicle is then brought to life with the starting procedure. The daytime running lamps are activated, the grille is illuminated from behind. Now the vehicle is clearly recognisable as a Mercedes-Benz. The white-illuminated Mercedes star and all the light elements are integrated in this seamlessly glazed design element. The blue-illuminated surround gives a completely new interpretation of the characteristic Mercedes radiator grille.

Interior design: the digital experience in the real world

It is not just the body of the models that adapts to the electric age visionary, progressive aesthetic. The cool aesthetic of the exterior also continues in the interior with the Mercedes-Benz hallmarks. In the elegantly technoid cockpit, the focus is on simple, touch-based and intuitive controls.

Digital experience

The interior is characterised by progressive luxury and combines emotionality with intelligence and user-friendliness. Apart from the characteristic Mercedes electric seat adjustment, which has been further developed as a brand icon with state-of-the-art technology, it does not need any of the conventional switches or buttons. Thanks to touch-sensitive control surfaces, the driver can scroll through the different menus and confirm their selection with a click.

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