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Facebook Pixel WordPress Tutorial - How to Add the Facebook Pixel to Your Website and Verification

4,989 views · Published 9 December 2017 · 2:11 · Indexed 3 October 2026

Channel: Surfside PPC · 2017 · Education

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Check out an easy way to add your Facebook Pixel to your WordPress website. We will also show you how to verify your Facebook Pixel using a Google Chrome Plugin. You want to add the Facebook Pixel to your WordPress website so it stays there permanently, that way you can build Retargeting Audiences and Custom Audiences using the data that Facebook collects.

You absolutely want to put the Facebook Pixel on your WordPress website to collect visitor data, track PageViews, track Sales, and more. There are going to be Custom Events set-up after you add the pixel code to your website.

Helpful URLs:

Facebook Pixel Helper: https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en

How the Facebook Pixel Works: https://www.facebook.com/business/help/952192354843755

Facebook Pixel Code Example: https://developers.facebook.com/docs/facebook-pixel/api-reference

Video Description:

What we show you first is where you go in Facebook Ads Manager Power Editor so you can find the Pixels portion of your Ad Account. There is a specific page where all of your Facebook Pixels are managed. What you need to do first is go to that page and create your Facebook Pixel and then copy your Facebook Pixel ID.

After that, we go back to our WordPress website and download the PixelYourSite WordPress plugin. It is an amazing plugin that has a free version and a premium version depending on your needs. Once you install the PixelYourSite plugin, you need to Activate it. From there, you just need to copy your Facebook pixel ID and add it into the PixelYourSite WordPress plugin. The plugin will automatically place the code in your Header and Footer, and you don't have to worry about losing the code during WordPress website updates or theme updates.

In case you want to double-check that the plugin is actually working, we show you how to use the Chrome Facebook Pixel Helper plugin to verify that your pixel is on your website and receiving data. We double-checked our website http://beachfrontdecor.com and found the Facebook pixel implemented. Now we can start building Custom Audiences using the data collected from our website. Facebook is able to match people who visit your website to Facebook profiles so you can really narrow down your targeting and drive conversions.

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