MBA Reunion Weekend 2015: Knowing Your Consumers’ Identities
1,866 views · Published 17 July 2015 · 12:38 · Indexed 21 September 2026
Channel: Wharton School · 2015 · Education
Third segment of lecture by Americus Reed, entitled – Identity Loyalty: Connecting the Brand and the Customer. This segment focuses on thinking about the many identities that consumers embody and how your brand connects to these identities.
More from this channel
-
16:42
Q&A Session: After the Fall: A World Transformed?
-
1:54
Stephen Hoch: Impact on the Retail Sector - Tough Times Retailing
-
15:50
BizTalks 2011: Wharton Professor Kevin Werbach on "Business and Government in the Network Age"
-
10:25
BizTalks 2012: Lori Rosenkopf on "Learning from Those Who Have Left"
-
2:57
Building Bridges to Wealth with Wharton Professor Keith Weigelt
-
1:04:08
Wharton Global Forum Tokyo 2013 - Panel: Aging in the World Environment
-
2:01
MBA student profile: Sarah Hershey
-
16:52
Periscope Discussion on State of US Voting Technology